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Small Business Services, Los Angeles |
Employee Incentive Program Design & Implementation
Employee Incentive Programs
EMPLOYEE INCENTIVE PLANS WORK
“The main reasons I find companies don’t have
Incentive Plans is
not that they won’t be helpful or that the owner is averse to
paying out incentive. It’s because owners often see
Incentive Plans as
being complicated and potentially more harmful than good if it's
not fair and reward employees according to performance.
For my clients I try to keep
the plans simple and teach that it is a “work in process”
and will always
have minor adjustments over time. But the payoff can be huge.
Worrying about a few discontented employees is never a
reason to NOT reward your best employees. Why do good
employees leave? Because they often don't feel
appreciated.
You will
always generate a little discontent among certain employees, but
come on, those employees are going to complain no matter
what.
But with an Incentive Plan done
right, you may find some of those complainers joining the
team or being told to shut up by the happy employees."
Theory:
Employees and Owners (managers) often have
separate goals. Both
want to make money but owners often feel in order to do this,
they must reduce costs.
Paying people more seems to fly in the face of an owner
wanting to make more money.
Employees, sensing this, try to make as much money as
possible (dragging out jobs for instance) or just landing the
sale (in the case of estimators or sales people not measured on
profit margins) instead of bidding the job for max profit or
finishing the job with as little cost as possible.
A well thought-out
Incentive Plan
aligns owners’ goals and employees’
goals. If they share
in the profit, employees become “stakeholders” of the company.
When done correctly, an Incentive Plan
will drive profits higher because employees see what's in it for
them. I've seen in many cases where the employees
self-police non-performing employees because they see the lack
of productivity as a drain on their
paycheck. I've seen them go home early on slow days. I've
never seen that at a company with no incentive plan. If done
correctly a good plan becomes a win-win situation for owner and
employee alike.
GETTING STARTED
1.
Establish Goals
(financial and other) that we hope to accomplish.
2.
Who is to be
included in the plan.
3.
The Incentive Plan
is built around increasing profit to pay for the
plan. There is a
baseline profit expected.
No payout is made unless we beat the baseline profit
goals. The
Incentive Plan should not cost an employer money based on
current run rates.
4.
Must figure out a
Measurement System to measure the money made either
as a group and preferably by the individual.
5.
For hourly
employees, must be able to somehow Measure Productivity
including accounting for re-work or when individuals COST you
money.
6.
Also must have an
Evaluation system attached.
7.
Combined, the
Measurement of Profit and Evaluation will dictate individual
payout. Those making
you the most profit (usually those with the most responsibility)
for the company should make the most incentive money.
8.
The plan must be
communicated to employees.
9.
Progress must be
measured and posted so that employees see how they are
performing against the plan.
This drives them to be more productive thus earning the
incentive pay that they are helping achieve.
10.
Other things can
come into play such as “market conditions” and “overhead
cost growth.”
But if employees are educated and communicated to about these
things, they understand when payouts go up or down.
They understand that market conditions and Capital
needs (the new truck they’re driving) may reduce profits so that
productivity must increase in order receive a payout.
Finally, the plan needs to be easily managed.
If it’s too complicated, then managing the plan takes
away management time in performing their job.
These are the essential elements of Incentive Pay.
8 ITEMS TO ENSURE THE INCENTIVE
PLAN WILL BE A SUCCESS
(SUCCESS
MEANS THE PLAN IS NOT ONLY IMPROVING EMPLOYEE MORALE AND HELPING
RETAIN GOOD EMPLOYEES BUT GENERATING ADDITIONAL PROFIT FOR THE
COMPANY)
1.
The Incentive
Payout should be set up to pay out for profits above the average
or beyond what we are doing now because of the performance of
the employees.
2.
You must have a
starting point and a goal to reach out for.
3.
There must be a
perception by the employees that the plan is fair (the goals
must be attainable).
a.
Communication of
the plan up front
b.
Follow-up quickly
to concerns that arise
4.
The rewards must
be meaningfully sufficient to warrant the extra (discretionary)
efforts.
(Approaching 8 to 12% of their base pay when significant profit
growth is achieved).
5.
You must
communicate how the company is doing against the plan on an
ongoing basis so that employees can see progress or know that
additional efforts are needed.
a.
Ongoing reporting
(Weekly/Monthly Basis)
6.
We must measure
results as fairly and as accurately as possible. (This is
usually the toughest part).
7.
While the payout
should be based on team effort, we must give evaluations of
individual performance that will impact an individual’s payout
and consider extraordinary efforts come payout time.
8.
Payouts must be
made promptly generally within 30 days of the end of a period.
(Always try to have one payout just before Christmas for obvious
good will).
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